Client: Ames UK
Changing the customers’ perception of the La Hacienda brand, whilst maintaining the value of existing assets.
The creative team at La Hacienda were keen to retain the visual elements that made them a recognisable high street name. However, they did acknowledge that their dated colour palettes and photography were de-valuing their product range.
Think Plus Ink worked with them to develop a new visual tone and assets that express the spirit of La Hacienda for a contemporary outdoor lifestyle consumer.