Why you should invest in

Brand Identity Guidelines

Creative brand guidelines are easy-to-understand instructions on brand philosophies, with tones and visuals that should be used universally across all media.

The goal of a successful brand identity guideline is to ensure anyone who needs to create content for your brand can use the guidelines provided to make it sound as if all your material is created by the same one person.

This is especially important if you’re a growing business or outsourcing some of your marketing (copywriting, graphic design, etc) as this will give them the tools needed to provide you with the best results.

And if you are an international brand that works across multiple countries, having a uniform voice that can be easily conveyed through a brand guide will help streamline your brand identity and stop things from being lost in translation.

What’s included in our Brand Identity Guidelines service?

• A comprehensive guide on your brand’s history, mission, values and vision
• Colour palettes (including RGB and HEX codes)
• Font types and sizes (for print and digital content)
• How to use fonts, colours, logos and other key visuals in a cohesive way for your brand’s voice
• Tone of voice and grammar rule guidance
• A gallery of logos, icons, photos and other media for use in branded content
• Letterhead and business card templates
• Extra elements depending on your brand requirements