What is a brand?
Some see a brand as being just a logo, but the reality is that it’s much more.
A brand is what your customers, stakeholders, and partners think and feel when they hear, see, or in fact, interact with your brand in any sense.
It’s what they associate with your company, both in the factual and emotional sense.
However, the logo is the most instantly and easily recognisable, and therefore, tangible and identifiable factor of a brand.
What Makes A Brand Recognisable?
A logo is made up from colors, fonts, images, and sometimes tag lines.
All of these help the consumer to recognise the brand.
The logo needs to be consistent across all brand platforms, such as online, print, packaging, and TV, in order to create greater recognition with consumers.
Why Do Brands Need To Be Recognisable?
Your brand is what distinguishes you from your competitors.
It helps consumers remember your product or services, which should hopefully result in repeat sales because you are visible and desired.
You therefore want your brand to be recognisable and memorable.
How Do You Ensure Brands Are Recognisable Across All Platforms?
Brand guidelines create a marriage between your brand identity and brand strategy.
They detail how to maintain your brand image and brand message in a consistent way.
They should contain standards to be followed day-in and day-out.
The manual is unique to your brand alone and includes all of the basic elements that build your brand.
For example: rules for implementing your logo, the colour palette, custom icons/graphics.
Considering Your Brand
If you’re considering your brand right now, it would be a good time for us to talk.
We’ll explore with you where your brand currently is, where you want it to be and by when.
Once we’ve had an exploratory chat, we can then decide if we might be the right fit to work together.
In any event, you’ll gain some great nuggets of insight into how your branding can evolve.
To arrange a chat simply email firstname.lastname@example.org or call 07595 893 523.
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From branding to websites and product launches, we help our clients create and launch brand ideas, help write brand guidelines, digital products and more.