Complete brand overhaul in retail space of a national bakery chain

Milners Bakery

Brand Identity
Corporate literature
Photography & art direction

Concerned that a national bakery chain was opening a branch in the same street as their flagship store, Leicester Bakery Milners were keen to maintain footfall. Established in 1967, their brand image and retail space were looking rather tired and dated and in need of a rethink.

After looking closely at every aspect of their business we suggested a complete brand overhaul which included identity, van livery, retail interior, business cards and strategic use of social media. Although the company initially lost trade to their rival, business soon increased and we are now working with them to rebrand their other stores.

“It was clear from our first meeting, Paul and I were going to get along. His reaction to our brief was instinctive, right from the initial concepts through to the finished artwork. Being both enthusiastic and patient, he was able to take my thoughts and ideas and make them real. I look forward to the ongoing future development of our brand”.

Toby Milner, Managing Director