Breathing new life into a market leader
The 20 year old brand was showing signs of fatigue. Think Plus Ink were tasked to give the brand a comprehensive makeover to maintain the competitive edge.
For 2020, we gave the brand a complete visual overhaul to give it even more appeal to style-conscious Generation X consumers who have time and money to invest in enhancing their outdoor living spaces.
The upgrade goes across branding, packaging and point of sale, plus the new, beautiful lifestyle imagery which is designed to inspire and excite shoppers.
“I love working with these guys! They’ve been absolutely fundamental to the extraordinary things brands we have created over the past decade. Their thinking and execution is consistently first class.”Sarah Winn, Director, AMES UK