Changing the Landscape
Kelkay are category leaders in decorative aggregates and its clear they’re not afraid to lead from the front when it comes to keeping the category fresh and contemporary.
We worked with them to radically move their aggregate brand towards a much softer and tactile feel, giving it an air of authenticity and practicality that will appeal to a pragmatic consumer.
“We worked with TPI to revitalise our aggregates brand after losing market share to rivals. They add so much value into our business through their professional, knowledgeable and brilliantly-creative process. The new look puts distance between us and our nearest rivals again and has helped us to increase market share in a very competitive sector.”Sarah Winn, Director, AMES UK