Healthy Stuff Co.
Live string, laugh long
Although not a new concept, juicing is growing in popularity and is trending yet again, thanks to the growing consumer awareness about the health benefits of juices that are extracted from the nutritional fruits and vegetables. Consequently, people are turning to healthy drinks and reducing the consumption of unhealthy beverages.
While consumers are moving out of traditional juice, the top 10 juice brands are introducing super fruit juice and smoothie with innovative blends and flavors. We were briefed to create a brand identity for a new range from Healthy Stuff Co, we put together a simple, contemporary design system – always heroing the key ingredients. Consistent photographic style, clean contemporary typography and modular identity system provide stand out in a crowded marketplace.