Growing the brand
Grow It offers a comprehensive range solution to create the perfect growing environment from seed to adult plant.
All the essentials that a gardener needs to “grow their own”, whether they are a novice or an expert.
Think Plus Ink were tasked to redesign the identity – the old brand lacked impact on shelf and added competition meant a strategic rethink was necessary.
Five separate product categories were created to identify the ranges, this provides more visual impact on packaging as well as aiding navigation
at point of sale and online.
Keyline icons were created to show key USP’s on packaging.
Copy on pack is short and to the point, highlighting benefits and usage info.