Rethinking the UK’s market leader

Brand refresh for Gardman Wild Bird Care

In creating a brand that connects more emotionally with its audience and still being instantly recognisable, we reviewed and evolved the design by explored different typefaces, setting on a choice that felt contemporary and yet timeless, meaning a design that’s relevant but (won’t date quickly). We also considered the colour palettes to relate to the audience’s more contemporary colour choices. The new look was rolled out to over 300 product lines, product literature and instore POS. We project managed the artwork and print process with the supply chain involving litho, flex and digital print