Cole & Bright
Lighting your Garden for Longer
Following focus groups, key consumer insight demonstrated the old packaging design was proving a barrier to purchase, the on-pack messaging was confusing and didn’t clearly convey the product quality and reliability.
Our task was to develop a set of communications covering packaging, point of sale and literature to establish Cole & Bright as the UK’s number one and convey the array of features across the range including dual power, a new technology that guarantees lighting during winter months.
Packaging artwork for over 150 lines was rolled out including as well as point of sale graphics and signage. Photography was created using studio built sets which allowed us to create images for 100’s of products in a short space of time.
The print process was managed by our artwork team to ensure consistency across packaging and all brand touch points.
“It’s always a pleasure working with Think Plus Ink. They clearly listened to our brief and attended our customer focus groups and translated it into a modern, elegant and sophisticated look that has re-established Cole & Bright as the UK’s number one solar lighting brand.”Laura Mallinder, Gardman Crest