You’ve probably seen recent social media musings about how takeaway coffee cups are NOT widely recycled, as 10% of the cup is made of plastic to keep it waterproof.
The need to separate the paper from the plastic makes recycling complex.
Like many, I didn’t know this and had been happily throwing my finished cups in the recycle bin for years, thinking I’d at least done some good!
What’s more, it’s estimated these cups take 30 years to break down in a landfill.
8 Alarming Facts
Stats are courtesy of ecoffeecup:
1. Half a trillion disposable cups are manufactured annually around the world; that’s over 70 disposable cups for every person on the planet
2. Most plastic used in the world today is for single-use items
3. 4 billion trees, or 35% of the total trees chopped down, are used in paper industries
4. 1 tonne of paper consumes 98 tonnes of resources in manufacture
5. Globally, we consume nearly 300 million tonnes of paper each year; most made from virgin pulp
6. Very little recycled paper is used to make disposable cups, due to health risk concerns
7. 70% of the world’s paper comes from diminishing forests, not from plantations or recycling
8. Consumer waste has increased more than tenfold over the 20th century, from 40kg to 560kg of waste per person, per year.
What Retailers Are Doing To Slash Single-Use
Pret a Manger recently announced it’s now offering customers a 50p discount when they bring in a reusable cup, which is a welcome initiative.
Other retailers also provide reusable cups for sale.
There have been, and will continue to be, debates aplenty on how best to deal with the problem. These include:
1. Bigger discounts from chains when bringing your own cup
2. A plastic bag style levy
3. Better recycling facilities for the current cups.
However, all these initiatives seem a long way off.
What Paper Companies Are Doing
In the meantime, paper company, G.F. Smith, has partnered with CupCyclingTM to make paper from recycled cups.
Called Extract Papers, it uses 90% of the waste from each cup, which results in each 380gsm piece of paper containing at least five cups.
There are 10 colours available, all inspired by nature.
At Think Plus Ink, we love the idea and are recommending the paper, where appropriate, to clients.
What Else We’re Doing at Think Plus Ink
That’s not all.
Creativity with your Coffee?
We’re producing some handy notepads made from recycled coffee cups, making use of Extract paper.
This fits in with our ethos of rethinking and making design work.
Request your free ‘Rethinking’ pad by emailing us (we’ll happily pay the postage).
4 Easy Ways You Can Help Our Planet And Feel Great!
1. Buy (and use!) an ecoffee cup and say no to single-use cups
2. Take your own bag with you, or re-use free cardboard boxes available at most shops, and wave goodbye to single-use bags
3. Lavish those dear to you with the gift of your time and attention, rather than ‘things’
4. Email us today to request your free Think Plus Ink Jotter pad made from recycled coffee cups!
Considering your Brand?
If you’re considering your brand right now, it would be a good time for us to talk.
We’ll explore with you where your brand currently is, where you want it to be and by when.
Once we’ve had an exploratory chat, we can then decide if we might be the right fit to work together.
In any event, you’ll gain some great nuggets of insight into how your branding can evolve.
To arrange a chat simply email email@example.com or call 07595 893 523.
Results Delivered by Think Plus Ink
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